What I get hired for, and nothing else
Consulting first, then the disciplines under it. No social media, no web design, no brand strategy. Search, and the AI systems that are eating search.
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SEO consulting and advisory
Senior input where it changes decisions. Strategy and roadmap, prioritisation against commercial reality, direction for an in house team or an existing agency, migration planning, and second opinions on work you are not sure about. Retainer or fixed scope.
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Multi location and multi site SEO
Franchises, multi branch operators and brands running several sites or domains. Location page architecture that scales without cannibalising itself, internal linking between locations, one Google Business Profile per site handled properly, service area logic, and reporting split by location so you can see which branches are actually producing.
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Local SEO and Google Business Profile
Map Pack systems built on geo grid rank tracking rather than a single office postcode. Category and service architecture, proximity realities, review velocity, and the on site work that supports the profile instead of duplicating it.
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GBP reinstatement98% success rate
230 of 234 cases reinstated since early 2025. Hard suspensions, soft suspensions, duplicate and address issues, service area disputes. I diagnose the real cause, fix it, document it, and appeal properly the first time.
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AI search, GEO and LLM visibility
Getting recommended inside ChatGPT, Perplexity, Gemini, Grok and Google AI Overviews. Entity first content, schema, and citation engineering, so the models have a consistent, corroborated picture of who you are and what you do.
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Technical SEO and site architecture
Crawl and indexation, Core Web Vitals, internal linking, schema, JavaScript rendering audits. The part that scares or bores a lot of experts and gets outsourced. It is also where the gains usually are.
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Digital PR and authority link building
Relationship based placements, expert commentary and HARO style sourcing. Not networks, not marketplaces, not a monthly quota of links nobody would ever click.
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Affiliate and ecommerce SEO
Affiliate sites built and run in commission driven niches, plus Google Merchant Center recovery and product feed work. Category and faceted architecture, cannibalisation, and the commercial intent pages that actually convert.
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AI workflows and automation
Internal tooling for reporting, rank and profile monitoring, outreach and lead qualification. Built so client work gets faster and more consistent, not so a report can be generated with nobody reading it.
Not sure which of these you need?
That is what the call is for. Bring the problem, not a brief.